MACU Strategic Marketing Conference & AIME Awards Gala

Date: Monday, May 27, 2013 - Wednesday, May 29, 2013
City: Whistler, BC

Ipsos is pleased to be a sponsor of this year's MACU Strategic Marketing Conference and AIME (Achievement in Marketing Excellence) Awards. On the judges panel for the AIME Awards is Mike Rodenburgh, Vice President with Ipsos ASI West.

The AIME Awards showcase the most impressive, creative and effective marketing/communications seen in the credit union system. The deadline to submit entries is March 15, 2013. Click here for guidelines and entry form.

To learn more about this year's conference or to register now, please visit the MACU website.




Do You Really Know Your Target? Do You Really Know Your Target?

At Ipsos, we are always taking a deeper look at the behaviours and motivations of consumers. Recently we published several papers examining the Real Self vs the Projected Self. Read on to discover whether or not you really know your target?