Digital Strategy Conference

Date: Tuesday, April 23, 2013 - Thursday, April 25, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear more about Our Brave New World: Branding in the Digital World. No longer can advertisers look solely at clicks to understand the return they get from digital media; as the reach and frequency of digital media increases, marketers are being forced to accept that digital will ultimately become the new reach medium. In this session Mike will share key insights resulting from Ipsos ASI research on digital advertising. Participants will not only be reminded of how important digital media is in building a brand’s equity, you will be introduced to a more holistic set of measures for understanding the value of digital media.

To learn more about this conference or to register now, please click here.




Do You Really Know Your Target? Do You Really Know Your Target?

At Ipsos, we are always taking a deeper look at the behaviours and motivations of consumers. Recently we published several papers examining the Real Self vs the Projected Self. Read on to discover whether or not you really know your target?