Digital Strategy Conference

Date: Tuesday, April 23, 2013 - Thursday, April 25, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear more about Our Brave New World: Branding in the Digital World. No longer can advertisers look solely at clicks to understand the return they get from digital media; as the reach and frequency of digital media increases, marketers are being forced to accept that digital will ultimately become the new reach medium. In this session Mike will share key insights resulting from Ipsos ASI research on digital advertising. Participants will not only be reminded of how important digital media is in building a brand’s equity, you will be introduced to a more holistic set of measures for understanding the value of digital media.

To learn more about this conference or to register now, please click here.




Sizing Up Satisfaction with Financial Institutions Sizing Up Satisfaction with Financial Institutions

Between October 2013 and January 2014, Ipsos Reid conducted its third bi-annual survey of small and medium sized businesses (revenues < $200MM) with respect to the business services provided by the financial institutions they deal with. Overall, our...