Digital Strategy Conference

Date: Tuesday, April 23, 2013 - Thursday, April 25, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear more about Our Brave New World: Branding in the Digital World. No longer can advertisers look solely at clicks to understand the return they get from digital media; as the reach and frequency of digital media increases, marketers are being forced to accept that digital will ultimately become the new reach medium. In this session Mike will share key insights resulting from Ipsos ASI research on digital advertising. Participants will not only be reminded of how important digital media is in building a brand’s equity, you will be introduced to a more holistic set of measures for understanding the value of digital media.

To learn more about this conference or to register now, please click here.


Capturing Cool in Western Canada

Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining 'coolness' is no easy feat. New research examined not only what is considered cool in Western Canada, but also, what brands can do...

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Publications »

The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

The Big Shift

The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future