Digital Strategy Conference

Date: Tuesday, April 23, 2013 - Thursday, April 25, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear more about Our Brave New World: Branding in the Digital World. No longer can advertisers look solely at clicks to understand the return they get from digital media; as the reach and frequency of digital media increases, marketers are being forced to accept that digital will ultimately become the new reach medium. In this session Mike will share key insights resulting from Ipsos ASI research on digital advertising. Participants will not only be reminded of how important digital media is in building a brand’s equity, you will be introduced to a more holistic set of measures for understanding the value of digital media.

To learn more about this conference or to register now, please click here.

People Rebrand Too: And Why it Matters to Your Brand People Rebrand Too: And Why it Matters to Your Brand

Revive. Revamp. Reinvent. These are just a few of the words I’ve been hearing a lot lately. But not from marketers or businesses as you may expect. Rather, consumers are reinventing themselves. And as they experiment, change and grow, they turn to...