MACU Market Research Webinar: Concept, Idea and Product Testing for Credit Unions

Date:	Tuesday, February 28, 2012
Details:	10:30am PT / 12:30pm CT / 1:30pm ET (60 Minutes)
Cost:	Complimentary

The world is truly getting smaller while data are getting more abundant. The scale of economic clout is tipping towards developing markets. How do marketers evaluate consumer data and make the right marketing decisions when the means of reaching customers is different and constantly changing?

Learn how market research can help financial institutions have greater success when launching new products and services by attending this online presentation designed exclusively for MACU members. Insights will include the different stages of concept development and types of decisions that research can best inform. Our speakers, Ipsos’ Catherine Dawson and Majid Khoury, will share best practices through theory and a case study and explore market research tools that financial institutions can use as they move their concepts through the innovation funnel.

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