BCAIM Luncheon: The State of Marketing in B.C.

Date: Wednesday, February 20, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear the detailed results from our recent survey examining the state of marketing in our province. At the start of the year, marketers throughout BC shared their inner thoughts on a variety of marketing and strategic issues facing their organization, including budgets, staffing, social media, measurement, and more. Mike will be joined by a panel of experts who will offer their view of the challenges and opportunities that exist in BC’s marketing arena.

To learn more about this session or to register now, please click here.




The Evolving Role of Social Media on Corporate Reputation in Canada The Evolving Role of Social Media on Corporate Reputation in Canada

Pundits, analysts, and commentators worldwide often refer to the present age as the “information society.” In essence, they are asserting that the collection, use and distribution of information are defining characteristics of current economic,...