BCAIM Luncheon: The State of Marketing in B.C.
Wednesday, February 20, 2013
Join Ipsos ASI's Michael Rodenburgh to hear the detailed results from our recent survey examining the state of marketing in our province. At the start of the year, marketers throughout BC shared their inner thoughts on a variety of marketing and strategic issues facing their organization, including budgets, staffing, social media, measurement, and more. Mike will be joined by a panel of experts who will offer their view of the challenges and opportunities that exist in BC’s marketing arena.
To learn more about this session or to register now, please click here.
One Track Minded: Neuroscience in Advertising Measurement
These days, with new research methodologies popping up at a rapid pace, it’s clear that our industry is transforming faster than we’ve ever seen before. Neuroscience is one area that has rightly garnered a lot of attention, with methods such as EEG,...
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