BCAIM Luncheon: The State of Marketing in B.C.

Date: Wednesday, February 20, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear the detailed results from our recent survey examining the state of marketing in our province. At the start of the year, marketers throughout BC shared their inner thoughts on a variety of marketing and strategic issues facing their organization, including budgets, staffing, social media, measurement, and more. Mike will be joined by a panel of experts who will offer their view of the challenges and opportunities that exist in BC’s marketing arena.

To learn more about this session or to register now, please click here.


Grocery Shopping Path-to-Purchase

Grocery Shopping Path-to-Purchase

In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet....

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The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

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