BCAIM Luncheon: The State of Marketing in B.C.

Date: Wednesday, February 20, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear the detailed results from our recent survey examining the state of marketing in our province. At the start of the year, marketers throughout BC shared their inner thoughts on a variety of marketing and strategic issues facing their organization, including budgets, staffing, social media, measurement, and more. Mike will be joined by a panel of experts who will offer their view of the challenges and opportunities that exist in BC’s marketing arena.

To learn more about this session or to register now, please click here.


Clearing the Fog on Neuroscience

Clearing the Fog on Neuroscience

As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do. First, it cannot read minds. Neuroscience can measure unconscious response patterns to...

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