BCAIM Luncheon: The State of Marketing in B.C.

Date: Wednesday, February 20, 2013
City: Vancouver, BC

Join Ipsos ASI's Michael Rodenburgh to hear the detailed results from our recent survey examining the state of marketing in our province. At the start of the year, marketers throughout BC shared their inner thoughts on a variety of marketing and strategic issues facing their organization, including budgets, staffing, social media, measurement, and more. Mike will be joined by a panel of experts who will offer their view of the challenges and opportunities that exist in BC’s marketing arena.

To learn more about this session or to register now, please click here.


Capturing Cool in Western Canada

Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining 'coolness' is no easy feat. New research examined not only what is considered cool in Western Canada, but also, what brands can do...

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Publications »

The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

The Big Shift

The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future