Events

  • October 07, 2014
    Opportunity or Threat: A Webinar About The Impact of Social Media on Corporate Reputation
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  • October 08, 2014
    Betting On Success: A Lottery & Gaming Webinar Case Study Featuring Neuroscience Techniques & Implicit Association
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  • October 28, 2014
    Companies and Causes
    Toronto, ON
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  • November 17, 2014
    It’s Time to Rethink Research: A Calgary Breakfast Seminar To Inform Your 2015 Strategies
    Calgary, AB
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  • November 18, 2014
    Let’s Get Digital
    Toronto, ON
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  • November 20, 2014
    Let’s CHAT About Food: A Webinar Featuring A Macro Overview of Consumption Trends in Canada
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  • November 25, 2014
    It’s Time to Rethink Research: A Breakfast Seminar To Inform Your 2015 Research Strategies
    Vancouver, BC
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Clearing the Fog on Neuroscience Clearing the Fog on Neuroscience

As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do. First, it cannot read minds. Neuroscience can measure unconscious response patterns to...