Events

  • June 01, 2016 - June 03, 2016
    MRIA National Conference
    Montreal, QC
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  • June 13, 2016 - June 15, 2016
    2016 Canadian Gaming Summit
    Ottawa, ON
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  • June 14, 2016
    Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey
    Learn more »
  • June 21, 2016
    Summer HEAT Wave: A Breakfast Seminar Featuring Red-Hot Business Impacting Insights
    Vancouver, BC
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  • June 22, 2016 - June 23, 2016
    Pharma Market Research Conference 2016
    Toronto, ON
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Capturing Cool in Western Canada

Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining 'coolness' is no easy feat. New research examined not only what is considered cool in Western Canada, but also, what brands can do...

» Unhealthy Foods: More Nudging or Mandating

» Putting It All On The Table

Publications »

The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

The Big Shift

The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future