Events

  • January 26, 2015 - January 30, 2015
    FFWD Advertising & Marketing Week
    Toronto, ON
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  • February 13, 2015
    The Wallet Allocation Rule: What’s Not To Love About Improving Business Results
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Clearing the Fog on Neuroscience

Clearing the Fog on Neuroscience

As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do. First, it cannot read minds. Neuroscience can measure unconscious response patterns to...

Publications »

The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

The Big Shift

The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future