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Events

  • February 22, 2012
    Marketing des institutions financières et assurances
    Montréal, QC
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  • April 23, 2012 - April 24, 2012
    PHARMArket Research Conference Canada
    Toronto, ON
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Rethinking Advertising Development – Is it Time to Shift the Paradigm? Rethinking Advertising Development – Is it Time to Shift the Paradigm?

One recognizes that, when they set out to develop a new advertising campaign, most advertisers do not plan to air communications that are mediocre, or at best average. Yet year in and year out, mediocre advertising is aired.