Knowledge & Ideas

Ipsos Global @dvisory: The Economic Pulse of the World — December 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...


ASI:Live Case Study

Advertising

Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital – you need to know more. With ASI:Live, you can track key performance metrics (recall, brand...     


Can You Change Your Innovation's Destiny

Marketing

At Ipsos, we’ve noticed that the eternal debate of nature vs. nurture also comes into play in innovation. Specifically, can skillful marketing be leveraged to nurture an innovation to success, or will the core idea behind the innovation – in...     


Picture This: A Faster Alternative to Day in the Life Research

Marketing

Ipsos Healthcare has developed a new approach to Day in the Life research that can be completed in as little as one week that still captures a rich database of moments in customers’ lives. This case study explains how it helped one client.     


Two of a Kind: Millennials and the New Retiree

Marketing

At Ipsos, our qualitative research team aims to distil the insights that help you connect more meaningfully with people to improve their lives. And we do that by putting real people at the centre of everything we do. One way we do this is through...     


Global Citizens Feel More Vulnerable Than They Did One Year Ago

Public Affairs

Halifax, Nova Scotia, Canada – A survey of citizens in 23 countries reveals that they feel more vulnerable today than they did a year ago – not much more, but differently. And not surprisingly perhaps, given global concerns about...     


83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right

Public Affairs

Ottawa, Canada – A survey of Internet users in 24 countries has found that 83% of them believe that affordable access to the internet should be a basic human right. The study also found that two thirds (64%) of users are more...     


Majority (54%) of Global Citizens Support International Coalition’s Airstrikes Against ISIL

Public Affairs

Halifax, Nova Scotia, Canada – A survey of citizens in 24 countries reveals that a majority (54%) support the international coalition’s airstrikes against the Islamic State in Syria and Levant (“ISIL”) and half (48%) feel that the...     


Ipsos Global @dvisory: The Economic Pulse of the World — November 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...     


Consumers, Brands and Second Acts

Marketing

There’s something about this time of year that gets everyone thinking about change. The past is reflected on, resolutions are made, and products and services are purchased to help start anew. And it’s not just people that are thinking about...     


The Wallet Allocation Rule: Chapter 1

Loyalty

CEOs around the world have stopped trusting their chief marketing officers (CMOs). Our research proves it. The findings are sobering. The majority of CEOs can’t bring themselves to say that marketing is strategically relevant. Oh my God! Right from...     


Nature vs Nurture: Can You Change Your Innovation's Destiny?

Marketing

At Ipsos, we see that the nature vs. nurture debate comes into play in innovation. Specifically, can skillful marketing be leveraged to nurture an innovation to success, or will the core idea behind the innovation – in essence, the nature of the...     


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