Knowledge & Ideas

3 Pillars to Strengthen Your Social Programs

Public Affairs

Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations...


TV Guide: What's Up Next for Viewers?

Advertising

The world is becoming ever more mobile and this is having a major impact on the financial services industry. So what makes someone more likely than others to adopt mobile payment usage? What does the payments industry need to address in order to...     


Full House: Engaging Today’s Player in Canadian Casinos

Marketing

Featured as the cover story in Canadian Gaming Business, Vol 10 No 2, this article reveals recent research examining the attitudes and behaviours of casino goers across Canada. This is critical reading for all entertainment based industries given...     


Designing Authentic, Credible, and Effective Corporate Social Programs

Public Affairs

Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community. In addition to delivering a reputational boost, carefully designed actions can strengthen the long-term viability of...     


Which Sponsorship Partnerships Are Tops With Canadians?

Marketing

Marketing Magazine, July 7, 2015 – This article features new research which determines the emotional connection between consumers and sponsorships.     


Determining Strength of Conviction

Marketing

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos’ advanced version of this method relies upon the measured...     


The Future Is Now

Loyalty

In the movie Minority Report, Tom Cruise’s character is asked by a holographic store clerk upon entering a futuristic version of The Gap “How did those assorted tank tops work out for you”? That’s right, even Tom Cruise of the future gets solicited...     


Canadians Spend Half A Billion on Golf Products

Marketing

While competition is intense among brands, the choice of where Canadians shop for golf products comes down to one clear market leader, Golf Town. According to recent Ipsos research, approximately 4-in-10 golfers nationally choose the retailer when...     


The Positive Side of Multi-Tasking

Advertising

In late May, the 2015 MRIA National Conference in Toronto brought together industry professionals from the advertising, media, marketing and research worlds. The three day summit, which was hosted by the MRIA and also sponsored by Ipsos, focused on...     


Full House: Engaging Today’s Player in Canadian Casinos

Marketing

Canadian Gaming Business, Vol. 10 No. 2 Summer 2015 — Featured as the cover story, this article reveals recent research examining the attitudes and behaviours of casino goers across Canada. This is critical reading for all entertainment...     


Let’s Do Lunch

Marketing

Canadian Grocer Magazine, March/April 2015 — Within many of the world’s cultures, lunch is the most important meal of the day. It’s a time to share a dish with friends and family, or bask in quiet solitude with a favourite meal and a book;...     


Let’s Talk About Mental Health

Public Affairs

A new Ipsos Public Affairs poll conducted in April 2015 in support of Mental Health Week (n=2,010, nationally representative adults, online) suggests that Canadians are wearing rose-coloured glasses when they are assessing their mental health.     


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