Knowledge & Ideas

Public Perspectives: Canadian Attitudes Toward the U.S. Election Outcome

Public Affairs

Although Canadians see Trump’s win as having a largely negative impact on Canada, U.S. and the world, a majority agree that they understand the underlying anger in America that led to the U.S. election outcome. Canadians are not opposed to a...     


Feeding Your Need For Insight: A Webinar Featuring Food & Beverage Consumption Trends in Canada

Marketing

During this recorded webinar (see the link below) we examine the evolving food and beverage consumption trends in Canada. Back in the good old days, what to eat and drink used to be such an easy decision, often dictated by weekly rituals, routines...     


Understanding Perception & Experience

Marketing

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Steve Levy who sheds light on a number of topics including (1) what drives influence within a brand, in Canada and around the world, and (2) the massive...     


Sense of Place

Public Affairs

Ipsos’ Darrell Bricker joins Roundhouse Radio’s Sense of Place series to discuss the impact of Donald Trump’s election win and the rise of right-wing populism in the U.S. Darrell touches on what led to the Republican victory, whether such a...     


In Today’s Market, Your Food Chooses You

Marketing

Featuring data from Ipsos’ FIVE Food and Beverage Consumption Tracking report, this article in The Global and Mail discusses emerging trends in Canada about the eating habits of Generations X, Y and Z, and why it’s changing how food is being bought...     


Reaction to the Election of Donald Trump

Public Affairs

During this recent CTV interview, Ipsos’ Sébastien Dallaire talks about Canadians’ reaction to the election of Donald Trump.     


Don’t Let Promising Breakthrough Innovations Die

Marketing

Breakthrough innovations require a different approach to market research — an approach that accounts for consumer barriers to adoption. Download our latest paper with proven and practical advice for conducting market research for breakthrough...     


Diamonds are No Longer Forever

Advertising

In this paper, we illustrate how emotion-based advertising can be highly effective, but only within a strong and consistent brand framework.     


Public Perspectives: Global and Canadian Views on Climate Change

Public Affairs

Canadians are twice as likely to rank climate change as a top issue of concern (17%), although it still trails behind other key issues such as the economy, healthcare, taxes and poverty/inequality. Globally, just 8% of citizens in 25 countries...     


Public Perspectives: Canadians’ Views on Infrastructure Investment

Public Affairs

Canadians, like residents in many countries around the world, are not overly satisfied with the condition of the country’s infrastructure. In this issue of Public Perspectives, we examine Canadian attitudes toward infrastructure — including...     


Public Perspectives: Canadians and Financial Literacy

Public Affairs

With Financial Literacy Month (FLM) around the corner, Ipsos Public Affairs developed a new benchmark to measure and better understand financial literacy among Canadians. Our research reveals that not only is financial literacy a challenge for a...     


Micro-Target or Target Everyone?

Advertising

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for...