Public Affairs
Two in ten (19%) employees in 24 countries would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, finds a new poll conducted by global research company Ipsos on behalf of the Canadian...
Advertising
One recognizes that, when they set out to develop a new advertising campaign, most advertisers do not plan to air communications that are mediocre, or at best average. Yet year in and year out, mediocre advertising is aired.
Marketing
Pharmaceutical Executive Article Published January 1, 2012 – Much has been written about the increasing influence of patients in the healthcare decision-making process, but this assertion oversimplifies the changing dynamics of healthcare....
Marketing
Chevrolet is as American as apple pie. For Tim Horton's, only the maple leaf can trump a Timbit for national symbolism. Old Spice is the way a man should smell. And Dove is what real beauty is. Ah, the aspirations of a brand!