Knowledge & Ideas

Public Perspectives: Living Better is Not All About Health

Public Affairs

Canadians say that living better is increasingly challenging, and half see the need for change, but say they need a plan. When asked about the most important factors for improving their personal well-being, Canadians rank both health and non-health...


Sébastien Dallaire on What’s Next After PKP Departure

Public Affairs

During this interview segment, Ipsos’ Sebastien Dallaire discusses the potential impact of Pierre-Karl Peladeau’s decision to step down as leader of the Parti Québécois.     


Ipsos FIVE Monthly Fact – April 2016

Marketing

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and...     


Public Perspectives: Mental Health on the Minds of Canadians

Public Affairs

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their...     


Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Marketing

Canadian Grocer Magazine, April 2016 – Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to     


Seeds of Mulcair’s Defeat Sown on Election Day

Public Affairs

Global News Special, April 13, 2016 — In this article, Ipsos’ Sean Simpson points to polling data that hinted of Tom Mulcair’s eventual demise as NDP’s leader.     


Healing the Pain

Loyalty

Customer experience matters to your business. That’s not a surprise, though! However closing the loop for every customer is hard to sustain as it’s costly and resource-heavy. Instead, companies need an understanding of which critical incidents to...     


Public Perspectives: What Canadian Donors Want

Public Affairs

The What Canadian Donors Want study conducted by Ipsos on behalf of the Association of Fundraising professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and helping those in need...     


Ipsos FIVE Food & Beverage Fact – March 2016

Marketing

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and...     


Do You Need to Pull the Plug on your VOC Software?

Loyalty

Voice of the Customer technology is changing at an electrifying pace. Take this quiz to find out if you should be thinking about pulling the plug on outdated software and upgrading to technology with real power.

    


Public Perspectives: Canadians Reshape Their Issue Agenda

Public Affairs

Unemployment/jobs and taxes are now sit on top of the national issue agenda. While concern over the economy continues to grow, there are other issues on the move, most notably immigration control. Provincial rankings of top national issues vary...     


Public Perspectives: A Whole New Ballgame for 2016

Public Affairs

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects...