Knowledge & Ideas

Using 'Exclusivity' to Drive Customer Growth

Marketing

“VIP.” “Private.” “Wait List.” “By Invitation Only.” These words create a sense of mystique, desirability, exclusivity, and scarcity in the hearts and minds of anyone who sees or hears them. “I must get access” is the first typical emotional...


The Future Is Bright

Marketing

At Ipsos, our aim is to help you grow your brand through a better understanding of consumer behavior. That’s why we created Brand Value Creator (BVC), a solution that offers a highly efficient measurement system that presents the user with...     


The Most Influential Brands in Canada 2014

Marketing

The results of our 2014 Most Influential Brands of Canada study are now in! Did your brand make the list? New to the top ten list is Samsung, which achieved an overall Influence Index score of 195. From our study, we identified five factors that...     


8 Consumer Trends for 2015

Marketing

The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you. Censydiam and Censydiam Social put a colorful spin on major consumer trends observed across the world, to help you understand the 'why' behind the 'what' on all...     


Clearing the Fog on Neuroscience

Advertising

As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do. First, it cannot read minds. Neuroscience can measure unconscious response patterns to...     


Ipsos Global @dvisory: The Economic Pulse of the World — December 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...     


ASI:Live Case Study

Advertising

Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital – you need to know more. With ASI:Live, you can track key performance metrics (recall, brand...     


Can You Change Your Innovation's Destiny

Marketing

At Ipsos, we’ve noticed that the eternal debate of nature vs. nurture also comes into play in innovation. Specifically, can skillful marketing be leveraged to nurture an innovation to success, or will the core idea behind the innovation – in...     


Picture This: A Faster Alternative to Day in the Life Research

Marketing

Ipsos Healthcare has developed a new approach to Day in the Life research that can be completed in as little as one week that still captures a rich database of moments in customers’ lives. This case study explains how it helped one client.     


Two of a Kind: Millennials and the New Retiree

Marketing

At Ipsos, our qualitative research team aims to distil the insights that help you connect more meaningfully with people to improve their lives. And we do that by putting real people at the centre of everything we do. One way we do this is through...     


Global Citizens Feel More Vulnerable Than They Did One Year Ago

Public Affairs

Halifax, Nova Scotia, Canada – A survey of citizens in 23 countries reveals that they feel more vulnerable today than they did a year ago – not much more, but differently. And not surprisingly perhaps, given global concerns about...     


83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right

Public Affairs

Ottawa, Canada – A survey of Internet users in 24 countries has found that 83% of them believe that affordable access to the internet should be a basic human right. The study also found that two thirds (64%) of users are more...     


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