Knowledge & Ideas

Ipsos Global @dvisory: The Economic Pulse of the World — November 2014

Ipsos Global @dvisory: The Economic Pulse of the World — November 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...     


Consumers, Brands and Second Acts

Marketing

There’s something about this time of year that gets everyone thinking about change. The past is reflected on, resolutions are made, and products and services are purchased to help start anew. And it’s not just people that are thinking about...     


The Wallet Allocation Rule: Chapter 1

Loyalty

CEOs around the world have stopped trusting their chief marketing officers (CMOs). Our research proves it. The findings are sobering. The majority of CEOs can’t bring themselves to say that marketing is strategically relevant. Oh my God! Right from...     


Nature vs Nurture: Can You Change Your Innovation's Destiny?

Marketing

At Ipsos, we see that the nature vs. nurture debate comes into play in innovation. Specifically, can skillful marketing be leveraged to nurture an innovation to success, or will the core idea behind the innovation – in essence, the nature of the...     


Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights

Marketing

Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers’ lives when they are interacting with a specific product or category. In this case...     


The Evolving Role of Social Media on Corporate Reputation in Canada

Public Affairs

The rise and popularity of social media is changing relationships between companies, brands, and consumers. Information travels faster than ever before so organizations must be ready to react accordingly. Poor quarterly results, product recalls, and...     


People Rebrand Too: And Why it Matters to Your Brand

Marketing

Revive. Revamp. Reinvent. These are just a few of the words I’ve been hearing a lot lately. But not from marketers or businesses as you may expect. Rather, consumers are reinventing themselves. And as they experiment, change and grow, they turn to...     


Do You Really Know Your Target?

Marketing

At Ipsos, we are always taking a deeper look at the behaviours and motivations of consumers. Recently we published several papers examining the Real Self vs the Projected Self. Read on to discover whether or not you really know your target?     


Life In The Fast Lane

Marketing

This case study offers a timely (pun intended) example of how incorporating overnight idea testing yields the same number of validated concepts at a fraction of the time and cost. Now that’s ROI.     


Pisa vs Florence: The Two Ways to Make a Brand Attractive

Marketing

The importance of a brand’s image is well known as a key dimension recognized across both research and advertising when conducting brands audits. The importance of a brand’s icon is far less recognized but there are some success stories. Of course,...     


The Economic Pulse of the World — October 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,010 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...     


Taking the Manufacturing Out of Manufactured Foods

Marketing

It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades. Of course, over the years as health care professionals, manufacturers & consumers have become more...