Knowledge & Ideas

BC's Most Loved Brands of 2015

Advertising

View this recorded presentation to hear Ipsos' Michael Rodenburgh count-down to BC's Most Loved Brands of 2015. Conducted in partnership with BC Business, this year's study ranked over 65 BC-led and managed brands to determine which British...


Grocery Shopping Path-to-Purchase

Marketing

In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet....     


Keeping the Spark Alive with Consumers

Advertising

We interact with brands every day. In fact, I’m sure you’re doing exactly that even as you are reading this! While some fall short in creating an emotional connection with us, others make a greater impact. These brands help us with our daily lives....     


A Live TV Nation

Media, Content and Technology

Here’s a fact I bet you didn’t expect. While the media landscape continues to provide endless new ways to watch, listen and browse content, Canadians mainly engage with live television. Ipsos’ Canadian Media Landscape study (a study designed to...     


8 Tips to Encourage Your E-Shopper

Marketing

Having conducted a large number of e-commerce website evaluations in different product categories and different countries, Ipsos UU has identified eight useful tips for a successful e-shopping experience. Tip #1 – hierarchy of information is key and...     


Using 'Exclusivity' to Drive Customer Growth

Marketing

“VIP.” “Private.” “Wait List.” “By Invitation Only.” These words create a sense of mystique, desirability, exclusivity, and scarcity in the hearts and minds of anyone who sees or hears them. “I must get access” is the first typical emotional...     


The Future Is Bright

Marketing

At Ipsos, our aim is to help you grow your brand through a better understanding of consumer behavior. That’s why we created Brand Value Creator (BVC), a solution that offers a highly efficient measurement system that presents the user with...     


The Most Influential Brands in Canada 2014

Marketing

The results of our 2014 Most Influential Brands of Canada study are now in! Did your brand make the list? New to the top ten list is Samsung, which achieved an overall Influence Index score of 195. From our study, we identified five factors that...     


8 Consumer Trends for 2015

Marketing

The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you. Censydiam and Censydiam Social put a colorful spin on major consumer trends observed across the world, to help you understand the 'why' behind the 'what' on all...     


Clearing the Fog on Neuroscience

Advertising

As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do. First, it cannot read minds. Neuroscience can measure unconscious response patterns to...     


Ipsos Global @dvisory: The Economic Pulse of the World — December 2014

Public Affairs

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total...     


ASI:Live Case Study

Advertising

Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital – you need to know more. With ASI:Live, you can track key performance metrics (recall, brand...     


Additional Resources