Knowledge & Ideas

Real Self or Projected Self: Who Should Brands Talk to?

Real Self or Projected Self: Who Should Brands Talk to?

Marketing

The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?” Before trying to understand consumer needs and expectations regarding a specific product category, we...     


Why Online Shopping Is A Beautiful Thing

Media, Content and Technology

I track the online behaviour of Canadians and found it particularly interesting to discover that cosmetics and beauty products are among the categories that increased substantially between 2013 and 2014. Discover more interesting results from our...     


Mapping Out The Ideal Experience

Loyalty

Recently, I hosted a webinar during which I shared a detailed case study where my client leveraged a mapping tool to help better understand their call centre performance and improve customer-agent experiences. Below are some key learnings, which...     


Getting In On The Action

Marketing

It almost seems like another era when Health Canada launched their ParticipACTION campaign, encouraging Canadians to become active and get involved with sports. It was the early 1970s, and according to their website, the ads used humour to make...     


The Economic Pulse of the World — August 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


A Check-Up on the Financial Health of Canadians

Marketing

Finance is a topic that is always on the minds of Canadians. Given this prevalence in our daily lives, our team at Ipsos Reid decided to take a snapshot of their current financial footing. And overall, the outlook is bright. The results indicate...     


The Evolving Role of Social Media on Corporate Reputation in Canada

Public Affairs

Pundits, analysts, and commentators worldwide often refer to the present age as the “information society.” In essence, they are asserting that the collection, use and distribution of information are defining characteristics of current economic,...     


Six Ways To Innovate Your Innovation Process

Marketing

Recently, my colleague hosted a webinar during which Ipsos challenged everyone to innovate their innovation process. Below are highlights from the presentation which featured six things you can do to start innovating innovation today. At any time, I...     


The Economic Pulse of the World — July 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


Avoiding The Red Card: A Seminar Series Hosted in June 2014

Marketing

During our annual breakfast seminar hosted in Vancouver on June 26, 2014, a team of seasoned experts from Ipsos and our clients presented a variety of high-scoring approaches to help marketers refine their strategies for the remainder of the 2014...     


Winning with Millennials

Marketing

Millennials — they’re the social, optimistic and over-confident generation who came of age in a post-Internet world. They live for multitasking and are always on the go. And for casinos, they represent the newest wave of guests. As this group...     


Banking on 'At Risk' Customers

Marketing

The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...