Knowledge & Ideas

Banking on 'At Risk' Customers

Banking on 'At Risk' Customers

Marketing

The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...     


Five Ways We’re Surfing the Mobile Wave to Deepen Insights

Media, Content and Technology

The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the...     


Sizing Up Satisfaction with Financial Institutions

Loyalty

Between October 2013 and January 2014, Ipsos Reid conducted its third bi-annual survey of small and medium sized businesses (revenues < $200MM) with respect to the business services provided by the financial institutions they deal with. Overall, our...     


Banking on 'At Risk' Customers

Marketing

The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...     


As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples

Public Affairs

Toronto — As World Pride 2014 celebrations kick into high gear this weekend in Toronto, Canada, a new survey by global research company Ipsos finds that a strong majority (71%) of those in 15 developed countries support some form of...     


Healthcare a Global Concern: One Quarter (23%) Around Globe Rate Healthcare as One of the Top Three Most Worrying Topics in Their Country

Public Affairs

Global – A new poll by global research company Ipsos finds that one in four (23%) global respondents in 24 countries identify healthcare when asked to rank the three most worrying topics in their country. It ranks as a...     


Tracking Healthcare as a Priority Issue: A Twenty-Four Country Comparison

Public Affairs

The Ipsos Health Policy Institute’s ‘Tracking Healthcare’ report explores the priority attributed to healthcare around the world by country, gender, age, income and activity online, with a specific focus on Canada, US, UK, Australia and France.     


The Economic Pulse of the World — June 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 19,242 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


Sizing Up Satisfaction with Financial Institutions among Small and Medium Sized Businesses

Loyalty

According to new Ipsos research, Canadian financial institutions get top marks from their clients, indicating that Canadian small businesses continue to be well served by their financial institutions. But as always, there is opportunity for...     


Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup

Public Affairs

Global – In anticipation of the 2014 FIFA World Cup soccer event in Brazil, a new poll by global research company Ipsos sheds light on awareness of the event, how engaged world respondents are, who they think will win, if and how...     


Let’s Face It: You Can Uncover Deeper Insights with Facial Coding

Advertising

It’s often said that the face can reveal what words cannot. Whether we are aware of it or not, our faces can express and communicate a range of emotions. Sometimes these expressions are obvious. Other times, they are manifested without us being...     


The Unconscious Side of Brand Loyalty and Why it Matters

Loyalty

No one in marketing would dispute the importance of customer loyalty to a brand or product. It leads to repeat sales and indicates that the consumer holds the brand in high regard. Further, if a consumer is loyal to a brand or product, he or she...