Knowledge & Ideas

Understanding Perception & Experience

Marketing

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Steve Levy who sheds light on a number of topics including (1) what drives influence within a brand, in Canada and around the world, and (2) the massive...     


#NotAJoke. Branded Entertainment Oscars Style

Advertising

Despite several impressive examples of branded entertainment, like Red Bull’s events, SC Johnson’s ‘Glade Museum of Feelings’, and even the latest installment in the Lego movie series (Lego Batman), it appears that many are still trying to determine...     


Neuromarketing: Your Brain on Advertising

Advertising

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Elissa Moses who discusses the science of neuromarketing and how the brain engages with both print and digital advertising channels.     


How Dinner is Changing to Suit Today’s Hectic Lifestyles

Marketing

Canadian Restaurant & Foodservice News, March 21, 2017 – In this article, Ipsos’ Kathy Perrotta references new food and beverage data sourced from Ipsos’...     


Ipsos FIVE Monthly Fact – March 2017

Marketing

With the warm weather fast approaching, there is big opportunity for growing the consumption rates of indulgent snacks like Chocolate and Potato Chips. Ipsos’ FIVE study examines the top factors driving snacking choice at special occasions...     


Public Perspectives: Canadian Views on Equality for Women

Public Affairs

Public opinion on women’s equality still depends on which gender you ask — while 57% of women in Canada believe that they have opportunities equal to men, men are more far more likely to believe that this is the case (76%). Further, a minority of...     


Confessions of the Ad Men

Advertising

As advertisers continue to move towards digital-first media budgets, we couldn’t help but wonder whether this trend is in part being driven by the behaviours of the advertiser, and not the target market. Studies confirm that the people making...     


An Efficient Alternative to Concept Optimization

Marketing

We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more...     


Public Perspectives: Americans Assess the Direction of their Country

Public Affairs

Despite the protests and the media coverage since Trump’s election, the proportion of Americans who believe the country is heading in the right direction has increased over the past month.     


The Most Influential Brands in Canada

Marketing

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them? Ipsos’ Steve Levy shares Canada’s Top 10 of...     


#NoMoreBoringSurveys: A Webinar Case Study Illustrating When & How to Gamify Your Research

Marketing

Need to better understand your customers, employees, citizens or stakeholders? A Custom Panel offers an ongoing survey environment with regular access to your panelists for quick screenings, deep dives, longitudinal surveys or ad-hoc qualitative...     


Public Perspectives: Canadians Assess the Economy, Their Personal Finances and Their Top Issues

Public Affairs

Canadians are becoming more skeptical in their views of the country direction and economic conditions as we move into 2017. We’re also seeing some stark differences in economic assessments and perceived national issue priorities, which will make...