Knowledge & Ideas

The Economic Pulse of the World — August 2014

The Economic Pulse of the World — August 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


A Check-Up on the Financial Health of Canadians

Marketing

Finance is a topic that is always on the minds of Canadians. Given this prevalence in our daily lives, our team at Ipsos Reid decided to take a snapshot of their current financial footing. And overall, the outlook is bright. The results indicate...     


The Evolving Role of Social Media on Corporate Reputation in Canada

Public Affairs

Pundits, analysts, and commentators worldwide often refer to the present age as the “information society.” In essence, they are asserting that the collection, use and distribution of information are defining characteristics of current economic,...     


Six Ways To Innovate Your Innovation Process

Marketing

Recently, my colleague hosted a webinar during which Ipsos challenged everyone to innovate their innovation process. Below are highlights from the presentation which featured six things you can do to start innovating innovation today. At any time, I...     


The Economic Pulse of the World — July 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


Avoiding The Red Card: A Seminar Series Hosted in June 2014

Marketing

During our annual breakfast seminar hosted in Vancouver on June 26, 2014, a team of seasoned experts from Ipsos and our clients presented a variety of high-scoring approaches to help marketers refine their strategies for the remainder of the 2014...     


Winning with Millennials

Marketing

Millennials — they’re the social, optimistic and over-confident generation who came of age in a post-Internet world. They live for multitasking and are always on the go. And for casinos, they represent the newest wave of guests. As this group...     


Banking on 'At Risk' Customers

Marketing

The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...     


Banking on 'At Risk' Customers

Marketing

The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...     


Five Ways We’re Surfing the Mobile Wave to Deepen Insights

Media, Content and Technology

The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the...     


Sizing Up Satisfaction with Financial Institutions

Loyalty

Between October 2013 and January 2014, Ipsos Reid conducted its third bi-annual survey of small and medium sized businesses (revenues < $200MM) with respect to the business services provided by the financial institutions they deal with. Overall, our...     


As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples

Public Affairs

Toronto — As World Pride 2014 celebrations kick into high gear this weekend in Toronto, Canada, a new survey by global research company Ipsos finds that a strong majority (71%) of those in 15 developed countries support some form of...