About Ipsos

Ipsos is a global independent market research company ranking third worldwide among research firms.

At Ipsos, we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate, and inspire clients to make smarter decisions. We deliver research with security, speed, simplicity and substance. We believe it’s time to change the game — it’s time for Game Changers!

Ipsos is one of the world’s largest independent market research companies.

Our commitment to driving the industry with innovative, best in class research techniques that are meaningful in today’s connected society is our primary goal.

Focusing on five research specializations, our broad range of industry experts offer intimate understanding of your brands, consumers and markets. Whether assessing market potential and interpreting market trends, developing and building brands, helping clients build long-term relationships with their customers, testing advertising and audience response to media, or measuring public opinion around the globe, Ipsos is committed to working with clients to identify the right solutions for their specific challenges.

It is this belief that enables us to ask and probe, to subject our hypotheses to rigorous analyses and, finally, to deliver reliable data and the most effective recommendations in the shortest time possible.