The importance of a brand’s image is well known as a key dimension recognized across both research and advertising when conducting brands audits. The importance of a brand’s icon is far less recognized but there are some success stories. Of course,...
It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades. Of course, over the years as health care professionals, manufacturers & consumers have become more...
The Most Influential Brands offers a case study perspective on the dimensions that drive each brand’s influence.
Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.
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Toronto, ON – Heading into the final weekend of the Toronto mayoral campaign, John Tory appears to be headed for the mayor’s chain of office, according to a new Ipsos Reid poll conducted for Global News.
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The ice bucket challenge, I mean. During the dog days of summer, a number of big personalities—including politicians and celebrities—took to pouring buckets of ice cold water over themselves. Justin Trudeau did it. Even Justin Bieber was doused –...