Ipsos Canada

Neuroscience at Ipsos
  • Pisa vs Florence: The Two Ways to Make a Brand Attractive

    Pisa vs Florence: The Two Ways to Make a Brand Attractive

    Marketing

    The importance of a brand’s image is well known as a key dimension recognized across both research and advertising when conducting brands audits. The importance of a brand’s icon is far less recognized but there are some success stories. Of course,...     

  • Taking the Manufacturing Out of Manufactured Foods

    Taking the Manufacturing Out of Manufactured Foods

    Marketing

    It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades. Of course, over the years as health care professionals, manufacturers & consumers have become more...     

  • The Most Influential Brands

    The Most Influential Brands

    Marketing

    The Most Influential Brands offers a case study perspective on the dimensions that drive each brand’s influence.     

  • Global @dvisor

    Global @dvisor

    Public Affairs

    Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.     

Ipsos Reid Digest

News & Polls  Canada

Research Shows One Key to Market Relevancy is Brand Reinvention

10/23/2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to...     

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