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In My Humble Opinion (IMHOIpsos) is a forum for engaged Canadians on politics, social issues, and more.
Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the...
While competition is intense among brands, the choice of where Canadians shop for golf products comes down to one clear market leader, Golf Town. According to recent Ipsos research, approximately 4-in-10 golfers nationally choose the retailer when...
Canadian Gaming Business, Vol. 10 No. 2 Summer 2015 — Featured as the cover story, this article reveals recent research examining the attitudes and behaviours of casino goers across Canada. This is critical reading for all entertainment...
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