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News & Polls Canada

TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada

Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the... 

Knowledge & Ideas

Canadians Spend Half A Billion on Golf Products

Marketing

While competition is intense among brands, the choice of where Canadians shop for golf products comes down to one clear market leader, Golf Town. According to recent Ipsos research, approximately 4-in-10 golfers nationally choose the retailer when...

Full House: Engaging Today’s Player in Canadian Casinos

Marketing

Canadian Gaming Business, Vol. 10 No. 2 Summer 2015 — Featured as the cover story, this article reveals recent research examining the attitudes and behaviours of casino goers across Canada. This is critical reading for all entertainment...