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Knowledge & Ideas

'Markup' your ROI in 2015

Loyalty

Developed by way of a tremendous R&D effort between Ipsos Loyalty and leading academics, the Wallet Allocation Optimizer (WAO!) provides the necessary competitive edge retailers are looking for to improve their bottom line. View this recently...

The Wallet Allocation Rule

Loyalty

View this recorded presentation to hear Ipsos Loyalty's Global Chief Strategy Officer, Timothy Keiningham, a co-author of New York Times bestseller The Wallet Allocation Rule, discuss some of the research and insights that went into the...