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Toronto, ON – Many Canadians aren’t entirely truthful about their finances, including their income, savings and debt levels, according to a new poll conducted by Ipsos Reid on behalf of BDO Canada Ltd. In fact, half admit to telling...
Developed by way of a tremendous R&D effort between Ipsos Loyalty and leading academics, the Wallet Allocation Optimizer (WAO!) provides the necessary competitive edge retailers are looking for to improve their bottom line.
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View this recorded presentation to hear Ipsos Loyalty's Global Chief Strategy Officer, Timothy Keiningham, a co-author of New York Times bestseller The Wallet Allocation Rule, discuss some of the research and insights that went into the...
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