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Knowledge & Ideas

Concepts Aren't Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

Marketing

With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are...

Driving Greater Customer Insights: A Webinar Using Text Analytics To Increase Engagement

Loyalty

Text analytics enables organizations to make sense of huge volumes of textual data very quickly and cost effectively. Text Analytics uses a variety of computer processing techniques to extract themes and meaning from text data from survey open ends,...