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  • Pisa vs Florence: The Two Ways to Make a Brand Attractive

    Pisa vs Florence: The Two Ways to Make a Brand Attractive

    Marketing

    The importance of a brand’s image is well known as a key dimension recognized across both research and advertising when conducting brands audits. The importance of a brand’s icon is far less recognized but there are some success stories. Of course,...     

  • Taking the Manufacturing Out of Manufactured Foods

    Taking the Manufacturing Out of Manufactured Foods

    Marketing

    It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades. Of course, over the years as health care professionals, manufacturers & consumers have become more...     

  • The Most Influential Brands

    The Most Influential Brands

    Marketing

    The Most Influential Brands offers a case study perspective on the dimensions that drive each brand’s influence.     

  • Global @dvisor

    Global @dvisor

    Public Affairs

    Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.     

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