MarketSmarts:
Motivators & Barriers Brand Health Study

Summer 2008

Ipsos ASI is proud to be a Platinum Sponsor for MACU's 2008 Events. Following this year's annual marketing conference, MACU published a special edition of their magazine, MarketSmarts. This special edition - Summer 2008 - features results of studies conducted by Ipsos ASI over the past 5 years. The research revealed credit union strengths and “perceived” weaknesses, and measured everything from credit union and bank market share of retail financial service; consumer RRSP purchase intentions; channel delivery preference; the motivators and barriers to joining a credit union; and bringing new business to a credit union.

This issue of MarketSmarts shares some of this research as well as other studies. Download this 34-page special edition to learn more about:

• To Join, or not to Join - the motivators and barriers to credit union membership in BC
• Customer Service - the key attributes of customer service
• Strength in Numbers - the brand health of the BC credit union system
• Show Me the Money - the misconceptions related to credit union ATMs
• Credit Union Check-up - the attributes for attracting new members and retaining them
• Perception is Everything - the impact of reversing negative perceptions

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