Ipsos ASI

In-Market Solutions

Is my advertising working?

Continuous Tracking is an important part of any advertising research process. It can provide information on ad performance "in market" where the environment is constantly changing. It can also provide important feedback on the success of media plans.

Our Ad*Graph and Brand*Graph solutions enable you to keep on top of your in-market performance by having up-to-date brand data at your fingertips. Our systems have a relevant and validated series of normative questions to ensure comparability to the thousands of tracked campaigns in our databases. Our in-market solutions can also include our Equity*Builder brand equity/brand health model, for the integration of both advertising and brand equity measures.

• Ad*Graph
• Ad*Graph Express