Ipsos ASI

Execution Solutions

Will my advertising concept be effective?

Testing advertising creative concepts enables advertisers to detect the potential of creative ideas at all stages of ad development. Our services include Next*Idea® and Next*TV®, which provide an assessment of advertising creative by exploring the creative concept against a database of more than 25,000 advertising tests. It shows you where your ad has good potential, and which elements might be hindering its ability to be recalled and/or persuasive. The result provides valuable input to fuel refinement, revisions, and execution considerations: the crucial next stages of advertising development.

• Next*Idea
• Next*TV
• Next*Print
• Next*Kids
• AdPulse