Ipsos ASI

Equity Solutions

What are the key drivers of my brand?

Our suite of equity tools assess brand equity and brand health for your brand(s) versus your competitors’ and understand the drivers of your equity. Equity*Builder® reports the strengths, weaknesses, and drivers of your brand; ideal for tracking over time, comparing against competitors, and/or analyzing between sub-segments of consumers. Validated across more than 100 product categories, our model provides you with a quantified brand health. Our brand health model is validated against measures such as market share, share trend, purchase interest, and brand commitment.

• Equity*Builder