Ipsos ASI

At Ipsos ASI, we believe that successful advertising builds strong brands that endure. Our commitment is to provide insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts.

In short – to maximize the return on advertising investment and build stronger brands.

We offer a full range of advertising research solutions to help clients make the best decisions at all stages of the development process including:

• Strategy Development
• Creative Development
• Advertising Pre-Testing
• In-Market Tracking
• Brand Health

We help our clients understand not only what their advertising conveys and how it can be expected to perform in the short-term, but also track how these impressions influence the drivers of longer-term brand equity.

Ipsos ASI offers our clients thought leadership, world-class service, the most comprehensive and flexible advertising testing and tracking system available, and, of course, innovation to ensure that we and our clients stay at the leading edge of advertising research and learning.