81% of Canadians are Interested in Learning More About 'Green' Financial Services

Findings from Ipsos Reid's 2008 Green Financial Products and Services study found that more and more Canadians are supporting businesses that offer 'green' products and/or services.

In June 2009, we will be going back into field with reports available to subscribers in August 2009. Those companies interested in adding proprietary questions to the survey, must confirm their participation by
May 15, 2009.

Key study objectives will reveal:

• Canadians' awareness and attitudes towards financial institutions and 'green' financial products
• Expected adoption of specific 'green' products
• Impact on your institution's image by offering 'green' products and services (are they seen as legitimate or greenwashing?)
• Any change in interest in 'green' financial products related to the current economic downturn

» To learn more about the study, please review our prospectus.

» To subscribe now, click here.

» To read results from our last year's study, click here.